Prius owners rate themselves as less attractive than the rest of the population, according to a study.
This study apparently gives some scientific basis to my observation that Prius owners think their personal decisions have a global impact. But then it hits me back by showing that Mac owners generally see themselves the same way. Prius and Mac owners are also similar in their concern for the environment, support for Barack Obama, and belief that humans can stop global warming.
There is another bit of evidence that Priuses come standard with a smugness package: “Prius owners felt they were significantly more successful in life than both Mac owners and non-Prius owners.”
Maybe buying a Prius is itself that bit of extra success-in-life that its owners are talking about? Maybe success in life is measured by how much people are able to inflate their senses of self? Just looking for reasons that would make you say, “yes, Prius owners are more successful in life.”
It wouldn’t bother me as much if the Prius purchases would go along with more relevant declarations. For example, if you’re an 80s yuppie with a so-called Beamer, then it’d be fine to use that car to communicate a certain level of income, simply based on the car’s price tag. If you’re a vegan, then your avoidance of animal products shows your way of life.
But if your thing is “I am making the planet better” & “I am a bigger success in life,” then getting a Prius does not sell that stance. Yeah, a hybrid beats a gas-guzzling poluter. But it’s not that big a deal. Battery disposal is an issue; people can make more of an effort to live close to work/drive less; frequent new car purchases are often less efficient than keeping older cars in better shape & consuming fewer cars over time. Also, people making the planet better can surely lose the whole superiority bit, no?
Wanna make the planet better? Make a business out of it. Run for office. Work for an activist organization.
Wanna get a trendy car to tote your canvas shopping bags? Great. But don’t tell me you’re better than anyone else.
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