British cosmetics company Rimmel launched a surreal campaign to promote their quick drying nailpolish. JWT, its advertising agency, created surreal sidewalk spectacles — huge bottles of nail polish that seem to be suspended in the air as the polish pours to a puddle on the sidewalk. These bottles were installed on high streets in front of stores that sell Rimmel. Some stores will get a life-sized versions of the scultpure to be placed at Rimmel counters.
Love the concept? Check out John Nouanesing’s Love Me Table.
Via adgoodness2 comments