H&M just announced a collaboration with iconic French designer Sonia Rykiel for winter 2009 and spring 2010. Sonia Rykiel Pour H&M will launch December 5th in about 1500 H&M stores as well as some Sonia Rykiel boutiques, a first for H&M. The collection will include apparel, accessories, and lingerie – another first for an H&M collaboration. Additionally, the knit queen will debut a girls’ collection for spring 2010, due out February 20th in 250 H&Ms.
Sonia Rykiel launched her house in Paris in 1968, and this background roots the collection in an anti-establishment attitude (for real) and an intelligent sultriness. Rykiel makes me think of a mod, sexy take on the French striped sailor sweater, to start. Then I go to kooky knits, black, and inside out stitching. The clothes are generally wearable while still innovative and timely. The brand is still family owned and is now run by Sonia’s daughter, Nathalie Rykiel.Add a comment