Chanel Reopens in San Francisco

By Roni Brunn | November 23, 2009 | News

chanel SF int renderingSan Francisco’s Chanel store just re-opened following an extensive remodel by architect Peter Marino.  The store’s 7,900 square feet spread over three stories, with floor-to-ceiling translucent, hand-pleated silk panels.  Sounds light yet opulent, like Marino’s previous work for the French house.  But then the accessories display area supposedly has gold jewel-box walls and a gold leaf ceiling – I’m very curious to see how that could be pulled off without looking gaudy or ironically gaudy.

The store is located on Maiden Lane, one of my favorite places in San Francisco (yeah, going out on a limb for that choice.  Maiden Lane is gated for pedestrians and looks like a generic block from any high end shopping neighborhood in a European capital).  After the 1989 Loma Prieta earthquake, Chanel commissioned gates to close off the block to cars.  The brand’s name is on a plaque by the gates.

There are some exclusives to the boutique to entice visitors to come back, and the store held parties over this past weekend.

chanel maiden lane street view

155 Maiden Lane
San Francisco, CA 94108
(415) 981-1550

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