Publicis created a witty campaign for DYC whiskey demonstrating what rock would be like without some spirits.

I don’t like it when people assume drugs are behind every trippy lyric or psychedelic sound, but at the same time, I don’t think Publicis is exaggerating much here.  What drives some people to drink can push others to a certain type of humor and then also to drink.  So yeah, take out the element of alcohol, and you do end up with pretty bland branding concepts.

credits
Advertising Agency: Publicis Dialog Spain, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriters: Alfonso Cuenca, Vanessa Vendrell
Chief Creative Officer: Arturo López
Published: November 2009

Via Ads of the World

Tags: advertising, DYC Whiskey, Publicis, Rolling Stone