Fall 09 Fashion Ads – Lots of Reclining
Gucci (pre-fall 2009): Anja Rubik shot by Inez van Lamsweerde and Vinoodh Matadin
Fashion campaigns feature lots of relaxation this fall – models lie back on couches in some, beds in others. There’s abstract furniture-free reclining, and D&G gives us a couch, though the models aren’t full on basking in its comfort.
This trend seems practical. Lounging is a good activity for wearing fancy clothes.
Most of the interiors are decorated with lavish antiques, perhaps to indicate clear value with their comfortable, unchallenging type of luxury. Givenchy’s Riccardo Tischi said that he chose this direction for the setting because, “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.”
A majority of the models are posed with the head on the right of the image. I assume it’s because these are horizontal two page spreads, and readers spend more time staring at right pages as they flip magazines.
You know it’s a fashion moment if it’s simultaneously embraced by a cutting edge house like Givenchy, womanly idiosyncratic labels Lanvin and Prada, and sexy mainstays Gucci and Jimmy Choo. Youthful zeitgeist is reliably reflected in ads for Marc Jacobs’ main line as well as Marc, and it gets a nod from le Carles via Hipster Runoff’s apparel debut, I am Carles.
Givenchy: Adriana Lima shot by Mert Alas & Marcus Piggott
Mango: Scarlett Johansson shot by Mario Sorrenti
Lanvin: Kristen McMenamy shot by Steven Meisel
Louis Vuitton: Madonna shot by Steven Meisel
Lanvin: Adrien Sahores and Duncan Campbell shot by Andreas Larsson
Marc by Marc Jacobs: Yuri Pleskun shot by Juergen Teller
I am Carles: Tao Lin shot by a bare-footed photographer
Prada: Ymre Stiekema, Kendra Spears, Anna de Rijk, Julia Hafstrom, and Katlin Aas shot by Steven Meisel
Valentino: Iris Strubegger shot by Mert Alas & Marcus Piggott
Marc Jacobs: Olga Sherer shot by Juergen Teller
D&G: Danny Schwarz, Govan Baird, Jakob Hybholt, Philipp Bierbaum, and Corto Boutan shot by Mario Testino
Jimmy Choo: Angela Lindvall shot by Terry Richardson
I couldn’t deal with adding Lindsay Lohan for Fornarina. You are discouraged from seeing the ad for yourself here.
Think the Jimmy Choo ad is what’s next for my next hair. Sick of curls on me. I just don’t know if it looks good if you’re wearing a top.
Write a comment