I read that advertisers are allowed to alter the look of food packaging but not the food itself.  Food packages are meticulously touched up, sure, but I always wondered why we don’t see more blatant manipulations.  I came across this cute Heinz ad that indicates how much the diner truly wanted ketchup with the bottle’s label mashed up letters, implying they were pushed down by repeated bottle shaking.  It was so cool to find out this ad was created in Tel Aviv, my home town!

Product: Heinz Ketchup
Agency: Shalmor Avnon Amichay / Y&R Tel aviv
Country: Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Yoram Levi
Art Director: Tani Zipper
Copywriter: Matan Yedidya
Other Credits: Account Director – Adam Polachek
Account Manager – Tal Cohen & Liraz Hasin

Via Popsop

Tags: advertising, Heinz Ketchup, surrealism