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Lego x Muji

By Roni Brunn | December 1, 2009 | News

lego_muji_1Danish toy maker Lego collaborated with Japanese minimal retailer Muji to launch a few innovative toys.  The sets contain Lego bricks, paper, and a hole punch that’s aligned with the Legos’ iconic bumps.  Paper can then be integrated into Lego structures, creating a new way to build.  I’d love to have just the hole punch – even that piece is a cool bit of Japanese utilitarian minimalism.

lego_muji_2

This collaboration is by far Lego’s best brand extension.  I’m really not impressed with Lego Rock Band or Lego x some movie.  Those are better left to Playmobil, since it’s already more theme-y and story-based than Lego.  Lego should be a blank starting point, like a 3D crayon set.  The Muji stuff builds on that principle.

lego_muji_3lego_muji_4lego muji 5lego muji 5 sampleslego muji 6lego muji 6 sampleslego muji hole punchlego muji hole punch samplesvia today and tomorrow


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1 comment

Comments


Comment from red
April 21, 2010, 6:34 pm

Muji have a nice blog widget now too
http://www.japansugoi.com/wordpress/play-muji-blog-widget-has-great-e-commerce-potential/

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