Or video anyway.  Adrants ran this Daniel Eskils-directed video, featuring a TV that follows the snowboarder on its screen:

Works nicely, though the context is unclear — is it an ad?  A viral attempt?  A concept clip from a reel?  A think piece?

Whatever its purpose, this video does follow the current trend of breaking the 4th wall on virtual fun times.  Formula: indoor, watered down, screen-based activity + some nutty way to take it outside into reality.  It’s like Kool Aid cocktails or jello shots: you take a fake juice substance and add something crazy — vodka/moonshine/nite train — instead of water. So you don’t get a dude watching a snowboarding video (drinking homemade Gatorade), you get the TV riding the streets with the guy on it (this video).  Of course, just showing/being a guy snowboarding is as boring as drinking fresh squeezed juice.

For the record, I like jello shots.  I’m not here to contribute to the snark economy.

Here are others:

Metronomy – “A Thing for Me”

Bike Hero

And the analogue root of it all:

a-ha – “Take on Me”

(yeah, i’m aware of the literal version of this video.)

Tags: A Thing for Me, A-Ha, Bike Hero, Daniel Eskils, Metronomy, Take On Me, video, viral