Advertising agency Cossette Atlantic converted a lamp post in Vancouver to an optical illusion simulating a giant McDonald’s pot pouring coffee into an even bigger cup. The ambient ad promoted a two week coffee giveaway aimed at boosting breakfast sales.

An additional outdoor installation turned this Vancouver bus shelter into a coffee-bean-filled hourglass.  Its witty, non functioning riff on the hourglass concept takes the stress out of a typical timer.  I guess the humor is supposed to tell people, “we’re kidding around.  We’re friends who laugh together.  We can’t make fun of pressuring you and pressure you at the same time.  Go get our coffee NOW!”

Creative Credits
Creative Director: Bryan Collins/Rob Sweetman
Copywriter: Michael Milardo
Account Supervisor: Kim Kletzel
Producer: Dennis Bayluk/Dyna Graphics Ltd.
Art Director: Eric Arnold

Previous coverage of fake drips: Rimmel nail polish bottles on the streets of the UK, John Nouanesing’s Love Me table.

Via Fubiz

Tags: advertising, McDonald's, surrealism, Vancouver