New sweets spot in Beverly Hills
One more reason to love my neighborhood – the streets are paved in sugar. Yet another dessertery is opening up.
Coming soon to 9401 Brighton Way.
This one’s called Yogen Früz, and I guess they’re kinda channeling Frusen Glädjé, but maybe going for a faux Swiss take rather than the wannabe Swedish branding of F-Gläd.
Love those pint containers! F-Gläd was based in New Jersey, and Swedish food does not come in anything quite so mass manufactured-looking lush packaging. More like Epcot Center’s Sweden, I suppose. I BTW much much prefer mass manufactured-looking packaging to the dainty Whole Foods fauxrganic soy ink crap.
Here’s a Frusen Glädjé commercial – pretty edgy, actually:






















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