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New sweets spot in Beverly Hills

By Roni Brunn | September 23, 2008 | News

One more reason to love my neighborhood – the streets are paved in sugar.  Yet another dessertery is opening up.

Coming soon to 9401 Brighton Way.

This one’s called Yogen Früz, and I guess they’re kinda channeling Frusen Glädjé, but maybe going for a faux Swiss take rather than the wannabe Swedish branding of F-Gläd.

Love those pint containers!  F-Gläd was based in New Jersey, and Swedish food does not come in anything quite so mass manufactured-looking lush packaging.  More like Epcot Center’s Sweden, I suppose.  I BTW much much prefer mass manufactured-looking packaging to the dainty Whole Foods fauxrganic soy ink crap.

Here’s a Frusen Glädjé commercial – pretty edgy, actually:


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