London-based designer Orla Kiely‘s collection for Target will be hitting stores the first week of February.  Printed with her signature mid-century-looking patterns, the range features dinner + serving-ware, storage + closet organization pieces, and table + kitchen linens.

This stuff reminds me of Sweden!  The housewares there are typically simple and have great, modern patterns.  Even basic stuff you find at big department stores (then again, most stores sell basically the same items by the same brands).

I am into trays and boxes but actually do need mugs.  Target’s fashion collaborations suffer from poor fabric choices, and the clothes I tried didn’t fit me.  But the housewares look great!

Via Apartment Therapy.

Tags: collaboration, Orla Kiely, product design, Target