Brand identity and print design house Purpose created a promotional project for Greenford Printing‘s Christmas rounds. The Italian bread Panetone is a traditional Christmas gift, and this Pantone-chip looking packaging plays on its name. Very clever and beautiful.
I wonder what came first: the Pantone chip design or the Monopoly deed title cards.
Pantone also makes its own products inspired by the color chips. These Pantone coffee cups are available here:
Pantone is now on Twitter!