Roni – “Lo Sham (Not There)”
Though I’m obsessed with the Beatles and Swedish indie pop, it was actually the Israeli singer Roni that inspired me to try music for myself. She’s something of a local Britney Spears, except cuter and cleaner. Seems that I can safely add smarter and more gracious, too.
I actually met Roni at a radio station last time I was in Israel. I was really impressed with how she took on tricky interview questions. She was unassuming and straight forward even as the DJ asked her about marketing sexy images to tweens. She just said she liked her photos and didn’t philosophize about role models, the media, or commercialism. That’s her job, right?
It’s silly that we ask pop stars questions we ultimately don’t want them to answer. The worst Gaga moments are her declarations of high art in her work.
Anyway, Roni’s back with the new single “Lo Sham” after a two year hiatus. The lyrics are more grown up, the cabaret-inflected sound is more mature, and the video is darker and more arty. The transformation is incremental; the essential fun of Roni is still there. Unfortunately for most people reading this blog, so is the Hebrew. Not the most melodious language.
I always feel strange seeing my name attached to someone else, let alone another blond Israeli! But, yeah, that’s how it started, so thanks, Roni!
Visit Roni on her official site or Facebook
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1 comment
Can’t wait to hear the rest of her new songs!
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