Wish I had a music video to blog about, but there’s some sort of new music recession in Sweden apparently.  So here’s a commercial in Swedish instead.  It’s for Spotify, which is an amazing music streaming service.  It runs like iTunes, except it streams music rather than play it from a computer’s library.  It’s super fast, and the Spotify library grows all the time.  The song selection is already pretty expansive, though it’s specific to the country where you subscribe.  Of course there are also phone apps.

Spotify is now available in a bunch of European countries, and there are plans to launch it in the US in 2010.  The service is either free (with commercials) or paid (without).  Paid subscribers can also download 3,000 songs at a time, so Spotify would be available to use even if your device can’t connect to the internet.

Till now, Spotify has been hugely successful without traditional advertising.  They supposedly spent just £5,000 on marketing in the UK.  This first commercial is in Swedish for Spotify’s native country.

Tags: advertising, Spotify, Sweden