Tequila/Whybin/TBWA created a few surreal ads for the Sydney Morning Herald.  They play on the way newspapers are typically held by ppl reading them on cartoons.

Unless I’m spying on someone through a peephole, I fold my paper before reading.  Regardless, cute ads!

The top ad promotes the paper’s giveaway of a CD with a performances by The Sydney Symphony Orchestra.  The next one marks the new, bigger size of the biz & sports sections of the paper.

Via Ads of the World

Credits
Advertising Agency: Tequila/Whybin/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Joe Craig
Producer: Jessie Williams
Photographer: Josh Evans
Retoucher: Chris Mawson

Tags: advertising, surrealism, Sydney Morning Herald, TBWA, Tequila/Whybin/TBWA