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The Makeup Show

By Roni Brunn | March 3, 2010 | News

A couple of days ago, I went to The Makeup Show, a trade show for makeup artists.  Lots of lines sell their cosmetics at a discount, and there are talks + demos.  The photo above is of a cat modeling custom fur from National Fiber Technology, an exhibitor at the show.

There were a few lines that sold pure pigments and mixing solutions.  It’s sometimes impossible to find a color you want in an existing product, so mixing the color gives you so much freedom and oh the fun.  You can get solutions that mix with pigments to create lip gloss, foundation, and various textures of eye makeup and blush.  If they had chemicals for nail polish, I’d be mixing new colors and breathing toxic fumes right now.

Cult favorite Embryolisse was the sole skin care range there:

The primer category seems hot now.  Primer is basically a rich moisturizer people put up with when not sleeping only because it’s marketed as a product that makes foundation look better.  The reality is closer to something about skin looking better moisturized rather than primer having a proprietary way to  enhance foundation.  I like that Embryolisse simply sells its rich moisturizer as rich moisturizer.  They leave it up to makeup artists to apply it as so-called primer.  The Lait-Crème Concentré has a nice texture and no scent.  It comes in a very European metal tube and makes you feel like you made a breakthrough at a foreign pharmacy.  You can actually get it at a few stores in the US (link).

Top editors from LA, the LA Times Magazine, gave a talk about how their publication deals with celebrities in fashion stories.  I much prefer models in fashion stories – it’s a model’s job to execute the photographer’s vision at its purest.  Celebs do fashion stories to promote their products or themselves, and being part of a high end creative mission isn’t really on their agendas.  As a result, you get fashion stories that are sadly compromised because wardrobe choices are too red carpet, makeup is more pretty than striking, and poses don’t have the grace or expression that models typically pull off.

Some/most magazines give celeb PR a priority over fashion, and the talk made it clear that LA is definitely not in that predicament.  The editorial board decides the cover, and newsstand sales don’t factor in because the magazine comes with the Sunday paper.  The editors + photographers + stylists have a clear vision for each fashion story and then match a celeb to it if it can work out.  It’s the most palatable approach to the celeb photo story I’ve heard crystallized.  Plus they’re putting out an image of LA that aims for the rigors of Vogue Paris, not The Hills.  I’m into it.

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